Privacy Policy

PANTHERA PHOTO SAFARIS
Privacy Policy
Last updated: 28 June 2026

1. Who We Are

This Privacy Policy explains how Panthera Photo Safaris (Pty) Ltd (Registration No. 2021/378913/07), with its principal place of business at 440 Taaibos Street, Hoedspruit Wildlife Estate, Hoedspruit, 1380, South Africa ("Panthera", "we", "our", or "us") collects, uses, stores, and protects your personal information when you visit our website ("Website").

We are committed to protecting your privacy and handling your personal information responsibly. This Policy applies to all visitors to our Website, including those located in South Africa, the United Kingdom, and the United States.

2. Legal Framework

We process personal information in accordance with:

• the Protection of Personal Information Act 4 of 2013 (POPIA) — which applies to our processing of personal information in South Africa;

• the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 — which applies where we process personal data of individuals in the United Kingdom;

• the General Data Protection Regulation (EU GDPR) — which applies where we process personal data of individuals in the European Union.

Where UK GDPR or EU GDPR applies, Panthera Photo Safaris (Pty) Ltd acts as the data controller in respect of your personal data.

3. Information Officer

Our Information Officer for the purposes of POPIA, and our point of contact for all data privacy matters, is:

Lance van de Vyver
Panthera Photo Safaris (Pty) Ltd
Email: info@pantheraphotosafaris.com

You may contact our Information Officer at any time with questions, requests, or complaints relating to your personal information.

4. What Personal Information We Collect

We collect personal information from you in the following ways:

a) Enquiry Forms

When you submit an enquiry via our Website, we collect:

• your name;

• your email address;

• your phone number (if provided);

• any other information you choose to include in your message.

This information is submitted via a form built into our Framer website and delivered directly to us by email. It is not stored in a third-party CRM.

b) Mailing List Sign-Up

If you subscribe to our mailing list, we collect:

• your name;

• your email address.

This information is processed by Mailchimp (The Rocket Science Group LLC), our email marketing platform. Mailchimp acts as a data processor on our behalf. You can review Mailchimp's privacy practices at mailchimp.com/legal/privacy.

c) Analytics and Behavioural Data

We use the following tools to understand how visitors use our Website:

• Google Analytics 4 (GA4): collects anonymised usage data including pages visited, session duration, device type, and approximate geographic location. Data is retained for 14 months. Google acts as a data processor. You can review Google's privacy practices at policies.google.com/privacy.

• Microsoft Clarity: records anonymised session replays, heatmaps, and click data to help us understand user behaviour and improve our Website. Data is retained for 13 months. Microsoft acts as a data processor. You can review Microsoft's privacy practices at privacy.microsoft.com.

Both tools use cookies. Please see Section 8 (Cookies) for further information.

5. Why We Collect Your Information and Our Legal Basis

Enquiry responses
To respond to your enquiries about our photo safari workshops and experiences. Our legal basis is legitimate interests (responding to a direct request you have made to us).

Marketing communications
To send you our newsletter and updates about workshops and availability, where you have subscribed. Our legal basis is your consent, which you may withdraw at any time.

Website improvement
To understand how our Website is used and to improve its performance and content. Our legal basis is legitimate interests (operating and improving our Website), subject to your cookie preferences.

6. How Long We Keep Your Information

• Enquiry form data: retained for up to 2 years from the date of last contact. If no booking results from an enquiry, data will be deleted at the end of this period.

• Mailing list data: retained until you unsubscribe. You may unsubscribe at any time via the link in any email we send, or by contacting us directly.

• GA4 analytics data: retained for 14 months, in line with Google's default retention period.

• Microsoft Clarity data: retained for 13 months, in line with Microsoft's default retention period.

7. Who We Share Your Information With

We do not sell your personal information. We share it only with the following third-party service providers who process data on our behalf:

• Mailchimp (The Rocket Science Group LLC, USA): for email marketing. Data may be transferred to the United States. Mailchimp participates in the EU-U.S. Data Privacy Framework and provides appropriate safeguards for international transfers.

• Google LLC (USA): for Google Analytics 4. Data may be transferred to the United States. Google provides appropriate safeguards via Standard Contractual Clauses.

• Microsoft Corporation (USA): for Microsoft Clarity. Data may be transferred to the United States. Microsoft provides appropriate safeguards via Standard Contractual Clauses.

• Framer B.V. (Netherlands): our Website is built on the Framer platform, which processes form submissions in transit. Please review Framer's privacy policy at framer.com/privacy.

We may also disclose your personal information where required to do so by law, or to protect the rights, property, or safety of Panthera, our guests, or others.

8. Cookies

Our Website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us operate our Website and understand how it is used.

We use the following categories of cookies:

• Strictly necessary cookies: required for the Website to function. These cannot be disabled.

• Analytics cookies: set by Google Analytics 4 and Microsoft Clarity to collect anonymised data about how visitors use our Website. These are only placed with your consent.

When you first visit our Website, you will be presented with a cookie consent banner. You may accept or decline non-essential cookies at that point. You can also change your cookie preferences at any time by clearing your browser cookies and revisiting the Website.

For more information about cookies and how to manage them, visit allaboutcookies.org.

9. Your Rights

All visitors (POPIA)

• the right to access personal information we hold about you;

• the right to request correction of inaccurate personal information;

• the right to request deletion of your personal information, subject to applicable legal requirements;

• the right to object to the processing of your personal information;

• the right to lodge a complaint with the Information Regulator of South Africa (inforegulator.org.za).

UK and EU visitors (UK GDPR / EU GDPR)

In addition to the above, you have the right to:

• data portability — to receive your personal data in a structured, commonly used format;

• withdraw consent at any time, where processing is based on consent;

• lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner's Office at ico.org.uk; in the EU, your national data protection authority).

To exercise any of your rights, please contact our Information Officer at info@pantheraphotosafaris.com. We will respond within 30 days.

10. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We encourage you not to share sensitive personal information beyond what is necessary when making an enquiry.

11. Children

Our Website is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page will reflect when the Policy was last revised. We encourage you to review this page periodically. Your continued use of the Website after any update constitutes your acceptance of the revised Policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal information, please contact:

Lance van de Vyver — Information Officer
Panthera Photo Safaris (Pty) Ltd
440 Taaibos Street, Hoedspruit Wildlife Estate, Hoedspruit, 1380, South Africa
Email: info@pantheraphotosafaris.com

If you are not satisfied with our response, you have the right to escalate your complaint to the relevant supervisory authority in your jurisdiction.

Panthera Photo Safaris (Pty) Ltd — Registration No. 2021/378913/07